Sunday, March 24, 2013

MIDPOINT: VESTA=HADES ZEUS Hotel Industry+real estate



Hotel industry real estate tycoon
Vesta=Hades/Zeus
Leona Helmsley

Hotel owner, Helen Kutcher.

Her sun was within a degree, but Vesta=Hades/Zeus is tight.
Vesta, of course is physical location.

Hades/Zeus sounds awful but it's really just downtime, resorts, golf courses, summer camp... and alas sometimes a period of unemployment. 

This is a great picture to id in a SR because it's so specific and dependable.

Clients are funny, sometimes it takes the exact word for them to relate.  Recently i had a client trying to make it into voiceovers.  She had SR Cupido=Hades/Zeus.  I said the list of businesses she could connect with this year and it wasn't till i said golf courses that she related because she was already doing commercials for a golf course.

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